If you’re an active social media user, you’re probably familiar with the concept of pinning a post to the top of your Profile. With the same concept, Instagram recently launched a feature that allows you to Pin a post or reel on your Profile easily.
This feature allows you to highlight a post or reel and keep it at the top, where your followers can easily access it.
Whether you want to advertise a product, share a crucial message, or simply show off your best content, pinning a post on Instagram can be effective.
To make the most of this feature and keep your followers interested in your content, we’ll show you the process of pinning a post or reel on IG in this article. Furthermore, you can also learn to pin a comment on Instagram if you want.
Table of Contents
Why Should you Pin a Post or Reel on Instagram?
Pinning a post or reel on Instagram can effectively boost your Profile and help you achieve your objectives. So, here are a few reasons to consider it on your account.
1. To Promote your Brand or Message
Pinning a post or reel is an excellent way to highlight your brand or message. It can help you achieve your goals and get your message out to your followers, whether you want to highlight a new product, share a company update, or promote a specific campaign.
2. To Boost Engagement
By pinning your most engaging content (photo and video) to the top of your Profile, you can motivate your followers to interact with your posts, like and comment on them, and share them with their followers. This increased engagement can help raise your Profile’s exposure and attract new followers.
3. To Increase Visibility
Pinning a post or reel to the top of your Profile can help increase its visibility, even as you post new content. This is particularly handy if you have a lot of content on your Profile or want to draw attention to a specific post or campaign.
4. Highlight your Best Content
This feature is a great way to highlight your best content or most popular posts, giving your followers a taste of your style and interests. This can assist you in developing a strong, engaging Profile that will keep your followers returning for more.
Overall, pinning an Instagram post or reel can promote your brand, boost followers, improve exposure, and highlight your best content. So, why not give it a shot and see what it can do for your Profile?
Also Read: How to See Archived Posts on Instagram?
How to Pin a Post on your Instagram Profile?
This process is similar to pinning a post on Facebook. However, you can only pin a post or reel on your Instagram Profile from a Smartphone, and it is not available on a computer (Windows or Mac).
So, follow the steps below to keep a post at the top of your IG Page using an Android or iOS (iPhone or iPad) device.
1. First, open the Instagram application on your Mobile Phone and tap the Profile icon from the bottom right corner.
2. After that, look and select the post under your Profile that you want to pin to your account.
The post may be in the Archive folder if you can’t find it. So, locate your Archived post and restore them to your Profile before using this step.
3. Next, press three dots from the top right side of that post and select the “Pin to your Profile” option.
When you do this, Instagram will move that post to the top of your list and display a Pin icon. You can now repeat the same process for any other post you like.
Remember that the order in which the posts appear in your Profile is determined by the order in which you Pin them. It means the last post you pinned will appear in the first place.
Furthermore, you can only pin up to three posts or reels at a time on Instagram. If you pin another one, it will take the position of the oldest pinned post.
Note: Besides pinning posts, you can also add highlights and include a link to your Bio on Instagram to complete your Profile.
How to Pin a Reel on Your Instagram Profile?
The process for pinning a reel on Instagram is similar to a post. However, we will discuss this separately since you can pin a reel to your Profile in two sections.
So, follow the process below to pin a reel on your Insta Profile using a Smartphone.
1. First, go to your Profile on the Instagram app like before, and choose a reel you like to pin from there.
2. Next, open it, tap three dots from the upper right corner, and select the “Pin to your Profile” option.
It is the same as pinning Instagram posts; you can only pin up to three posts or reels on your Profile.
3. Another way to pin a reel is to pin it in the reel section of your Profile. You can get to it by clicking the “Video” button below your highlights.
4. Now, open a reel you want to pin in this section and tap three dots from the bottom right side.
5. After that, select “Manage” from the menu and press the “Pin to your reels” option. This will pin that reel to the reel section of your IG Profile.
You can pin up to three reels in this area of your Profile. So, for maximum benefit, pin three posts (images) in the first section and three reels in the next.
How to Unpin a Post or Reel from my Instagram Profile?
If you want to remove a pin from a post or reel on your Instagram Profile, the process is similar to pinning them.
For this, go to your Profile, open a post or reel with a pin icon, and tap three dots from the top. Now, select the “Unpin from Profile” option, and that post or reel will be unpinned immediately.
If you want to unpin a reel from the reel section, select the “Unpin from your reels” option instead.
Remember, you can always unpin a reel from your Profile and pin it in the reel section and vice versa. So, there are more customizable options for pinning reels on Instagram.
Note: Using a computer or laptop, you cannot pin or unpin a post and reel on Instagram. The Instagram web has yet to introduce this feature for a PC.
Tips for Selecting the Right Post or Reel to Pin on IG
Choosing the right post or reel to pin on Instagram is critical to achieving your goals and maximizing your Profile’s potential. So, here are some pointers to help you choose the best content to pin.
1. Choose Content that Aligns with your Goals
Consider what you want to achieve with your IG Profile when choosing a post or reel to pin. You may want to highlight your products or services if you own a company. You may want to highlight a specific message or campaign if you’re promoting a cause.
Therefore, choose content that is relevant to your objectives and will assist you in achieving them.
2. Look for Engaging Content
Pinning a post or reel aims to increase engagement and bring in new followers. So, look for content that has already generated a lot of engagement, such as posts with a lot of likes and comments or reels with many views.
3. Choose Visually Appealing Content
Since Instagram is a highly visual platform, selecting content that is eye-catching and visually appealing is critical. Therefore, pin posts or reels that include high-quality images or videos.
4. Consider Timeliness
When promoting a specific campaign or event, it’s critical to select timely and relevant content. Pinning an outdated post or reel can make your Profile appear old or irrelevant.
5. Highlight your Best Content
Pinning a post or reel is a great way to highlight your best content and what makes your Profile stand out. Hence, look for content that embodies your brand or message and that you’re proud to have at the top of your Profile.
You can also link your Instagram to Facebook to increase your followers, thereby increasing the number of visitors to your Profile.
Along with these suggestions, don’t forget to secure your Instagram account. Enabling two-factor authentication is a good choice.
FAQs
You can pin up to three posts or reels on your Instagram. However, you can still pin three more reels to your reel section.
Unless you manually remove it, you can indefinitely pin a post or reel to your Instagram Profile.
No, pining a post or reel from another account on your Profile is impossible. The feature of pinning a post or reel allows users to highlight their own content on their page.
Conclusion
In conclusion, pinning a post or reel to your Instagram Profile effectively promotes your message and increases engagement.
By selecting the right content to pin, you can increase the visibility of your Profile, attract new followers, and highlight your best content.
Overall, we hope this blog helps you achieve your goal. If interested, you can also learn to find the deleted Stories on Instagram.
