Instagram Threads is very popular with millions of user base. So, the post and discussions published on this platform are also in millions. However, the question is whether such content receives the attention it deserves. If you don’t want your post to get lost in a sea of content, you should know the best time to post on Threads.
IG Threads feeds work in reverse order. It means it will show you the newest post at the top and older ones afterward.
So, if you post your thread when no one is using the application, then by the time people look at their feeds, your content will disappear from the feed.
Now, no matter how good it is or how hard you work, you won’t get your deserved attention. Of course, it doesn’t mean you won’t get a single view; instead, it will seriously impact your reach and connection.
Remember that we aren’t saying all users need to know and follow the best publishing time. Such things depend entirely on your audience and the topic of discussion.
So, in this article, we will discuss and see the best time to post on Threads, its impact, how to calculate, and other tips. Meanwhile, let’s also learn to see who doesn’t follow you back on Threads if interested.
Table Of Contents
Does it matter What time you post on Threads?
Yes, it does matter when you post on Threads whether you are a private or public user. Remember, you get more views and interactions when you perfectly timed your post.
Even with a Private Threads account with low followers, you should still consider the timings since it facilitates quick discussions.
So, let’s look at the few reasons why it matters when you post on Threads.
1. For Visibility and Reach
The main reason why you need to care about the best time to upload content is for visibility and reach. People don’t have time all day to open their Threads app.
They have work to do, and only at a certain period when they are free will they check their feeds. Hence, if you want to reach your audience and increase visibility quickly, you must publish content during such free time.
2. To increase Interactions
Once you add content at the best times and increase its visibility, you will automatically increase the interactions (likes, comments, etc.). Of course, you must also garner enough attention from users with quality posts.
3. For Algorithm
Threads algorithm works in reverse chronological order. So, if you don’t nail the perfect period, your content will disappear way below. That’s why you must know the best time according to your audiences to reach maximum users quickly and not get your post withdrawn just like that.
4. Due to Time Zone
Your audiences may not always be local people. If you have foreign followers on Threads, then you should post content based on their time zone. Maybe, when it is midnight at your place, they are preparing to go to college or work. Hence, you should know the best time to update your content because of the different time zone.
Overall, whether you want to increase visibility and reach, interact, and stand out from your competitors, you should know when is the perfect time to publish your thread. If you master it, next all you need to care about is the quality of your posts.
Also Read: How to Add Multiple Photos to Threads Post?
How Does the Timing of Threads Posts Impact Post Engagement?
For post-engagement, the timing of it is very important. The timing is what determines the number of viewers on Threads.
And once the number of viewers is high, your content engagement will definitely be higher. Please remember that we aren’t saying that timing is all you need for post-engagement. Instead, we are saying that once you nail your timing, you can then attract audiences and increase interactions.
The first thing the good timing does is increase the audience availably. When the time is right, there is a high possibility that many people will see your content.
Also, publishing during the right period can help you rank higher among your competitors. If someone is in the same field as you, you must show your posts at the top of the user’s feed to overtake them.
Another thing is, if you have broader followers from different parts of the world, to increase post engagement, you must find that sweet spot where most of them can quickly find your updates.
Furthermore, you also need to take care of the days you publish. For example, posting during the weekend and on working days aren’t the same.
Overall, from the day you publish your content to the geographical location of your followers, you need to consider everything to increase engagement. And proper timing of Threads content is the best way to do so.
Also Read: How to Reply to a Comment on Threads?
What is the Best Time to Post on Threads?
The best time to post on Threads depends on the viewers, your content, and the topic of discussion. However, generally, it is between 9 to 11 AM plus 2 to 3 PM during weekdays and 10 to 1 PM during weekends.
Again it isn’t absolute things. Depending on your audience and brand, you may need to find out your own best time.
Generally, people use Threads when rushing to their work in the morning and when they are having lunch in the afternoon. It is the period where they want to get updated with various happenings.
Additionally, if you post early afternoon on the weekend when people are starting to relax, you may get more views. Of course, many users won’t use Threads much on the weekend.
Anyway, though various things determine the best timing, you can still generally outline it for each day. So, we will now discuss it in detail below.
Best time to Post on Sunday
Since Sunday is a weekend in most parts of the world, the best time to post is in the early afternoon. It can be anywhere between 10 AM to 1 PM.
During this period, people generally complete all their morning work and start to relax. So there is a high chance that they will look at the Threads posts.
However, Sunday isn’t the optimal day to upload important content on Threads. People tend to use Threads much less during this day, according to research.
Of course, it may be the best day for personal posts and small followers since users aren’t that free at other times.
Best Period to Post on Monday
Since this is the start of the workday, you can choose your best time from 10 to 12 AM. This is true even for other social media platforms.
Many users tend to open their Threads app when they are on their way to college or work. They may have a habit of opening each account to check new content.
Additionally, another best time can be during the lunch break between 2 to 3 PM (depending on the place). You can publish a short thread that people can quickly read in this period.
Note: Based on our research, users tend to share and repost a post on Threads after working hours are ended (7 to 11 PM).
The Right Time to Post on Tuesday
Like Monday, you can follow the same routine for Tuesday. So, your best time to post content can be between 10 AM to 12 PM, i.e., early afternoon.
Also, you can publish short content that is easier to read during the launch break, depending on your place. Furthermore, you can also update it when the work hour is over. That comes down to 7 to 11 PM.
Best Period to Post on Wednesday
For Wednesday, the right time to post content is easily the afternoon (10 to 12 AM), during the launch break (2 to 3 PM), and after work (after 7 PM).
Remember, this is based on the working group of people. However, even for other users, it still works. Also, you should always take care of the time zone. The one which is the best time in your country may not be for other users.
Perfect time to Post on Thursday
The perfect time to post on Thursday is also before working hours (10 to 12 AM), when it is the launch break (2 to 3 PM), and after work is completed.
Remember to experiment with your account before following our suggestion. You can add multiple content at different times and find the perfect spot for this day.
Best time to Post on Friday
According to our research, Friday is the best day to post on the Threads application. Maybe because it is the end of the workday or for other reasons, people tend to use this app more on this day.
Accroidng ot HowSociable, 9 to 10 AM is the best time to post your content. Likewise, it is found that the busiest period for Threads is 3 PM on Friday.
So, you should choose such a timeframe to post a video, photo, or status.
We suggest you first research your audience availability on Friday. Since this day is ideal for Threads, you should give it more attention. If most of your followers are students or workers, you can use the same time as weekdays.
Many social media even suggest posting at 3 to 4 PM for better engagement on Friday. Hence, it is still up to you to experiment with your specific account.
Good time to Post on Saturday
Saturday being the weekend, many people go out or relax at their homes. So, not many users are active during this day. They may use other social media.
Hence, it isn’t the best for posting. Still, if you are sharing your moments and events, then you can post them in the early afternoon (10 AM to 1 PM). This way, people will find your content easily.
Also, you can check your best time between 7 to 10 PM at night. People tend to look at their phones during such periods. So, experiment at that period too.
Overall, depending on the days, geographical location, and the topic of your post, the best time can vary. So, we cannot exactly say which time is best for you. But you still need to look at the following points before determining this for your Threads account.
- The ideal time for posting on Threads is the early afternoon (between 9 AM to 12 PM).
- The best day to update content on Threads is Friday, and users are most active at 3 PM. Furthermore, you can also post on Friday night for better engagement.
- Weekends aren’t the good days to publish a thread. People tend to use the application less during such a period.
- Never post content during work hours except on lunch breaks.
How Many Times a Day Should You Post on Threads?
Posting on Threads does not have a set frequency. The frequency of your post in a day depends on your viewers, locations, content, and your field.
So, here are some points you should consider when posting on Threads.
1. Focus on Quality
Rather than the number of posts, you should always focus on their quality. Of course, unlike Instagram and Facebook, IG Threads is meant for posting many content since the feeds move quickly on this platform (like Twitter).
Even so, you shouldn’t compromise the quality of your content so as not to lose your follower’s interest.
2. Audience Response
Before determining the number of posts a day, you should first look at the audience’s response to your previous content. Do they like it? Are they actively interacting with you and asking to upload more? If so, you can increase the number based on the demands.
3. Consistency
Consistency is the key to any social media. You should make a habit for your accounts so that your followers will also pick that habit. If you post irregularly, followers can get confused and lose interest.
However, if you consistently update the content at the same number and time, your audiences will instead wait and look at them actively.
4. Your Followers’ Time Zone
If you have a large follower base from multiple countries with different time zones, you should consider each of them separately. So, you can publish a set number of posts at a time for a time zone and other posts for another one.
This way, you can easily cover up all your followers without neglecting anyone.
In general, how many times you should post on Threads is for you to decide by looking at your topic, field, competitors, and viewers.
However, never post them in short intervals and avoid spamming. Sometimes, two or three posts a day are enough for an account.
What is the Worst Time to Post on Threads?
The worst time to post on Threads is during work hours and late at night when the viewers are less active. Generally, it refers to peak work hours from 1 PM to 5 PM (excluding launch time) and late hours (after 11 PM).
Remember, if your post is old, it will be hard to get viewers since it will be buried in feeds. So, never post during work hours when people are busy and don’t have time or mood to check the Threads app.
Likewise, posting after everyone sleeps makes no sense. By the time users wake up and open their accounts, your content will disappear from the news feed.
Also Read: How to Change Your Name on Threads?
What Factors Affect the Best Time to Post on Threads?
Many factors affect the best time to post on Threads, including the audience’s location, interests, type and topic of content, etc.
Hence, let’s discuss them so you can also choose the perfect timing for your Threads account.
1. Audience’s Location
Your right time depends entirely on the audience’s location. You should never schedule the content based on your time. So, depending on your viewers, the best period to post content can even be midnight in your place. So, research your viewer’s location before fixing it.
2. Audience Interests
The timing of Threads also depends on the viewer’s interest. What kind of audience you are posting to determines when to post on your account. If your content is bland and has no relevance, then even posting at the perfect time will have no effect.
3. Type of Content
You should also consider your content type on Threads before determining the best timing. Is your content suitable for viewing in the morning or at night? Are you posting a short thread, and do you want people to look at it quickly (during the launch break)? So, the type of post also helps determine the right time frame.
Overall, instead of blindly following the suggestion of others, you should always pay attention to your followers, viewers, and your type of content. With enough practice and knowledge, you will find that sweet spot for your account in no time.
Are there Industry-specific Trends for Optimal Posting times on Threads?
Yes, there are industry-specific trends for optimal posting times on Threads and any other social media platforms.
The best time for one industry may not be the same for another one.
For example, for the entertainment and lifestyle fields, posting on weekends and holidays is better. People tend to watch movies and music-related posts on weekends and relax in their free time.
Likewise, for Technology and business industry, the weekend isn’t the best time. Instead, you should post during weekdays when they are free (like launch break, before and after work) so that people can relate that content to their busy life.
On the other hand, for news and events-related industries posting as soon as the event happened is the best time frame. Nobody like to discuss the old news.
These are just examples. So, depending on your industry and field, you should always fix your publishing time. Therefore, don’t follow one from the book; instead, experiment yourself.
What are the Best Tools or Apps to Schedule Posts for the Optimal Time?
After you choose your best time on Threads, you should now schedule your post for publishing. Though you can do this manually, using third-party apps can help you manage your multiple social media accounts perfectly.
So, let’s look at some best tools or apps to schedule posts for optimal times on Threads.
There are also many other software available on the market, and you can do your research yourself. However, when choosing such apps, please check if they support all the platforms you are currently using. You can use the free version to get the feel before paying money to save your bucks.
FAQs
Yes, the Threads algorithm influences the best time to share content. Since it works in reverse chronological order, if you publish your content at the wrong time, your post will disappear way below on the news feed.
A good time to add content on Threads is before and after work hours and during the launch break on workdays and early afternoon on weekends (9-12 AM). However, you should always look at your audience, their interests, and the topic of content to determine it specifically for your account.
Yes, Friday night is a good time to post on Threads since people tend to use this app more during this period. Of course, some research indicates that users use this app more frequently at 3 PM on Fridays. So you should continue to experiment on your account to find the ideal time frame.
Since Saturday and Sunday is generally a part of the weekend, the best time to post on Threads is in the early afternoon (between 10 AM to 1 PM). However, you should still keep your attention on your content, viewers, and their interest to properly find this timing.
Wrapping Up
In conclusion, there is no exact best time for posting on the Threads app. However, you can still find general rules by looking at people’s work schedules, interests, content, and other related factors.
So, try publishing your content according to our suggestion in your account. After a few trial and error, you will easily find that sweet spot for your followers.
Overall, we hope this blog was helpful to you. If you are interested, let’s also learn to share Threads posts on Instagram to reach wider audiences.
