After months of speculations, hints, and teasers, the wait is finally over. Founder of NOTHING “Carl Pei” has announced company plans. Carl Pei has stated that the company is working on a new smartphone named “PHONE (1)” looking forward to beat Apple. As per the company “PHONE (1)” is set to release in the summer.
Most likely Android 12 will come out of the box, with Custom Android Skin called “NOTHING OS” on top. Since Snapdragon has been the initial supporter of nothing. The device is expected to be powered by Qualcomm Snapdragon 8 Gen 1 Chip. “Nowadays smartphones are big display with new camera placements” with a statement like that Pei States that “PHONE(1)” is going to have unique yet beautiful design and have the feature that is going to break the trends of the Smartphone market. Making a singular focused design could certainly bring Pei’s vision forward.
The company has highlighted that NOTHING OS provides a pure Android experience with no bloatware or 40% fewer pre-installed apps, causing the system to be faster than traditional Android OS. Nothing Theme Launcher is soon to be available for fans to experience only on a selected smartphone. The device is going to receive three years of guaranteed OS updates and four years of security updates.
Nothing Plans to beat Apple!
Competing with 3 Trillion worth of companies is not an easy goal. Any company gearing up to reach the top must be able to work with other companies seamlessly. Nothing’s New Smartphone has set its goal as it is gearing up to beat Apple, not One Plus as cleared by Pei.
Currently, Apple’s only brand in the smartphone market that solved this issue. Pei wants to make a similar ecosystem in the Android variant. With the customized Android OS, only essentials components are used built to provide an open ecosystem. NOTHING wants its products to have easy integration with other brands and third-party products.
Pei has stated they have four more products on the pipeline to be launched and integrated, While Nothing’s earbuds are the first product integrated into the “PHONE(1)” ecosystem.
Although, the flagship phone in the current market provides app-level integration to limited products. That isn’t the case for PHONE(1). “PHONE(1)” will have system-level integration with other products to make its ecosystem fast and seamless. Nothing plans to produce their products while relying on partners integration to bulk out their ecosystem. They are even developing a widget to connect tesla cars and “PHONE(1)”.
While Pei has stated, “It doesn’t make sense for a young company to be everything for everyone.” and would like to target the forefront of the society such as tech leads, designers, and fashionistas as its marketing campaign.
We can guess that the price will be somewhat in the range of Apple’s products and out of choices for most people. Although, the newly awaited smartphone specs are still unknown. The tech stack described by the founder Pei has all the people’s attention focused on the new smartphone. In the upcoming days, we shall see whether the company can fulfill its promise as an apple killer.
